Parts 3 and 4 of the Ricky Campaign I made with Optus.
In my opinion both of these pieces were incredibly daring for the brand to put out.
Firstly, the 'Little Bath' piece was probably the first advert ever to feature a global celebrity, naked in the bath and shot on a phone. A real attention grabber when it went out on TV pillar-boxed in portrait.
Secondly, the 'Big Bath' piece was probably the biggest production ever for literally one word to be said by the talent.
Needless to say, both of these spots have been hugely successful in Australia - going out across TV, Cinema and (of course) online and receiving great press coverage all over the world.