Optus Apple iPhone Launch featuring Ricky Gervias

The world's first Apple phone launch piece that didn't even feature a hand set.

Ricky came back a few months after his first Optus outing as nonchalant as ever.

Once again great fun to make and a super-successful launch piece for both Apple and Optus. 

"The best iPhone launch of any carrier in the world this year." - Stuart Braxton, Head of Marketing @ Apple Australia